Non-Fiction books

An excellent book that teaches you about how to promote yourself, your product or your business in a noisy world, without spending millions. The author calls herself “anti PR” and handholds you through the entire process, complete with checklists and templates. I received this book as a professional reader on the site NetGalley .

REVIEW SCORE = 5/5 *****

Truth be told, the book includes a lot of exercises and templates (FREE) that entrepreneurs (or readers) will need to complete. But if you don’t want to spend large amounts of money, you must spend time. Also, even if you do have money to outsource your marketing or PR, chances are that most paid “experts” will make you answer the same type of Qs and exercises. So, do yourself a favor, and read this book! 😊

The entire book can be read in a day, but the action items will take a lot more time to complete. Worth every minute spent if you are a solopreneur or small business owner trying to build a buzz around your products or increase sales. Please do go through the steps in sequence – it works and will help you exponentially improve your odds of success.

In a way, I really wish I had found this book years earlier during my stint as a freelancer, and initial days as a blogger. Many of the methods listed in the book are techniques I gathered after multiple rounds of trial and error, and devouring dozens of books. Luckily, I also had a SCORE mentor who took one look at my clueless face and asked me if I was running a business or a hobby. Then he proceeded to make me go through a list of Qs and action items, comparable to those listed in this book. This book, however, is far more detailed and covers a lot more of digital marketing, social media and tons of FREE resources.

Who will benefit from reading this book?

  • Solopreneurs and small business owners who want to increase awareness about their products, increase sales.
  • Bloggers looking to increase website traffic and/or conversions.
  • Individuals who want to establish themselves as an authority in their niche, and all the happy perks of being a subject matter expert like paid speaking gigs, job promotions, articles in prestigious magazines, etc.
  • Freelancers who want to land more clients, or higher paying clients.
  • Debut authors who want to launch their book as a smashing success, or self-published authors who want to boost lagging sales.
  • Newbies to the PR world.
  • Any business with a tiny (read non-existent) marketing/PR budget.  

In short, almost every person will benefit from reading this book! 100% thumbs up!

Similar Works

  • Books – Alchemy by David Sutherland. The New Rules of Marketing & PR by David Scott. Influence by Robert Cialdini. Contagious by Jonas Benger.
  • Movies – The Candidate
  • TV Series – Mad Men
  • Genres – Marketing, Public Relations, Social Media, Small Business Marketing, Advertising, Business & Finance, Small Business & Entrepreneurship, Women & Business.

Happy Reading and Promoting Yourself!

#HypeYourself #NetGalley

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Here is an updated list of the books I have read in this year to complete the challenge. Sadly I did cave in and buy more books and also borrowed some new books that were displayed in my library.

Some of these belong to my reading list from March women authors, and also from my Marie Kondo-style Clear the clutter GoodReads challenge.

Books, books, books!

Completed:

a. From March Women Authors:

  1. Presence, by Amy Cuddy.
  2. Women Still Don’t Get the Corner Office. Author Lois Frankel.
  3. Squeezed by Alyssa Quart
  4. America for Beginners. Author = Leah Franqui. (Fiction)
  5. Head over Heels, Lila Monroe. (Fiction)
  6. Husband Material. Author = Emily Belden. (Fiction)
  7. You are a BadAss, by Jen Sincero.
  8. To Winter at Wildsyde, by Emma Leech. (Fiction)
  9. HBR’s 10 Must Reads on Women and Leadership. Harvard Business Review.
  10. Secrets of Six-Figure Women. Barbara Stanny. Non-fiction business.
  11. The Capture of the Earl of Glencrae. Stephanie Laurens.
  12. The Marriage Clock: A Novel. Zara Raheem.

b. GoodReads Challenge:

  1. The Black Widow. Daniel Silva. Thriller.
  2. House of Spies. Daniel Silva. Thriller.
  3. The 30-Day Money Cleanse. Ashley Gertsley. Non-fiction business.
  4. Smart Women Love Money. Alice Finn. Non-fiction business.
  5. The Truth About Managing People. Stephen Robbins. Non-fiction business.
  6. End Game. David Baldacci. Thriller.
  7. Nice Girls Still Don’t Get the Corner Office. Lois Frankel.
  8. Unlocking Potential. Michael Simpson. Self-help.
  9. How to Market a Book. Joanna Penn.
  10. Tools of the Titans. Tim Ferris. Self-Help.
  11. Stylist Takes Manhattan. Rosie Nixon. Romance.
  12. To Dare A Duke. Emma Leech. Romance.
march reading list
march reading list

Currently Reading:

  1. You Woke up Worthy. Britny West. Health & Living.
  2. You Can Heal Your Life. (Gift Edition) Louise Hay. Health & Living.
  3. Why Not Me? Mindy Kaling. Memoir/Self-Help.
  4. Achtung Baby. Sara Zaske. Health & Living.
  5. Creating Personal Presence. Diana Booher. Non-fiction business.
  6. The Education of an Idealist. Samantha Power. Memoir.
  7. Iris Apfel: Accidental icon. Iris Apfel. Memoir.
  8. Creating Personal Presence. Diana Booher. Non-fiction business.
  9. 365 Days of Facebook. Author = Nirupama. (Fiction)
  10. Mirror Work, Louisa Hay. Health & Living.
  11. Blitzed, Alexa Martin. (Fiction)

So happy to have completed 25 books in this first quarter, and about 10 books in limbo.

Happy Reading!

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Be Career Smart – not just “nice”

Title – Nice Girls Still Don’t Get the Corner Office
Author – Lois Frankel

Happy International Women’s Day!

Women have achieved so much in the last 50 years in terms of breaking the glass ceiling, conquering water and space, but we still have a long way to go. And if there is one book, I could recommend to all my young friends, nieces and any female I care about – this would be it! This brilliant book is packed with more than 150 mistakes women make at work and the practical ways to stop doing the things that really hold them back.

This book is something every woman should read, whether you are fresh out of college, or already in a high-ranking successful career. There are so many pearls of wisdom, it is amazing. For most readers, you will feel convinced that you make every single mistake in the book (or have done in the past!) Do NOT worry, awareness is half the battle, we can only correct what we know!

SCORE: 4.5* out of 5

To be honest, this book easily deserves a 5 on 5. However, I disagree quite a lot with the “How You Look” Section. To me some of the advice seems a little outdated, especially if you work in tech roles. However, I totally agree with the author that it is better to err on the side of conservative dressing, at least in the beginning of your career. You can choose to stand out for your dress sense or style after you’ve established your brand beyond question. Nasdaq CEO Adena Friedman, mentioned something very similar in one of her townhalls I attended (as an employee), and she is the leader of the largest stock exchange platform and one of the biggest fintech companies in the world.

Aside from this short qualifier, I have nothing but praise for the rest of the book. Indeed, the gist of the book is to play to your feminine strengths, while making you aware of common career mistakes that derail your career in subtle but concrete ways. I’ve made many of these and sadly seen many wonderful women get stalled in their careers for the same reasons, while other (men) overtake them to extraordinary heights. Women often never reach their full potential due to what I like to call “Death by a thousand cuts” – small mistakes here and there. Just one or two won’t hurt you, but like compound interest, over a period of 10 years, they make a huge and NEGATIVE difference.

I have the audiobook version, and honestly the author’s narration sounds like a conversation with my favorite aunt or a strong and honest mentor. I’ve read the paperback version but loved the audio format much more for this very reason. Plus, its easy to listen to audio at 2X speeds and while I am doing manual chores like cleaning, traveling or just for a quick 2-minute dose of inspiration and pointers before an important presentation!

Nice AND successful! Avoid tactics that subtly sabotage your career.

Some Takeaways (mistakes) that Resonated with me personally:

  • #1 – Pretending It Isn’t a Game. #2 – Assuming the Rules are the same for Everyone.
  • #3 – Pinching Company Pennies. I stopped doing this very recently, and no one cared or asked why! Not even the finance department!
  • #24 – Polling Before a Decision. I do this a lot, so I sometimes must bite my tongue and assume silence is a sign of no objections.
  • #33 – Denying the importance of Money. Job satisfaction is important but earning top $ is a sure-shot way of skyrocketing motivation!
  • #44 – Making Miracles.
  • #56 – Ignoring the Importance of Network Relationships. Similarly, #17 – unwilling to capitalize on relationships.
  • #66 – Waiting to be Noticed.
  • #77 – Couching statements as Questions.
  • #85 – Using Qualifiers
  • #120 – Tolerating Inappropriate Behavior. On the same vein, is #15 – Protecting Jerks.

Overall, must read. If you mentor women or girls, or want to give a graduation gift for a female in your circle, then this book will be perfect!

Similar Works:

Books – Lean In, By Sheryl Sandberg. How Women Rise: Break the 12 Habits Holding You Back from your Next Raise, Promotion, or Job; by Sally Helgesen. Girl, Stop Apologizing; by Rachel Hollis. Secrets of Six Figure Women, by Barbara Stanny. Own it, by Sallie Krawcheck.

Movies – Late Night (2019), Joy (2015), The Associate (1996).  

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Presence – Amy Cuddy

Title – Nice Girls Still Don’t Get the Corner Office
SubTitle – Bringing your Boldest Self to your Biggest Challenges
Author – Amy Cuddy

From brain trauma accident survivor to Harvard professor to TED talk speaker with million viewers! Who would not want to listen to an author with such an incredible rags-to-riches story?

This is an amazing book, and once you start reading you will quickly realize why the book landed on the Amazon bestseller list, and the talk garnered 30+ million views on a generic topic like “confidence”.

SCORE: 4.5* out of 5

Some of the concepts may seem like common sense or something your grandmother would advise you – sit up straight, don’t hunch, etc. But here are some unique concepts to pique your interest:

[a] Wonder Woman or starfish Pose
[b] Nudging – how small changes can bring out large gains!
[c] iHunch (serious concept with a hilarious name)
[d] Fake it till you become it! Dealing with impostor syndrome.

Personal stories

The book certainly is filled with anecdotes from struggling actors who landed coveted Hollywood roles, homeless person, introverted kids giving public presentations, women leaders and so much more! It’s a self-help guide and a leadership training book for rookies and a motivational speech all rolled into one!

But I personally related very well to the book, because I have my own stories that prove the methods in the book work. Don’t ask me why, the reasons are listed in the book. All I care is that they miraculously work!

Here are some personal stories that make me believe in the book, 100%!

[a] Fearless girl – Have you seen the sculpture of the “Fearless girl” facing the massive Wall Street bull? Just the thought alone makes me feel more confident as a woman. My 7-year old niece always stands this way and she recently was awarded a memento at school for exemplary leadership in class, despite having changed school in the middle of the year, and only being there for 3 months! 🙂
[b] Lucrative jobs interviews – A colleague confessed to trying out the “wonder woman” pose minutes before her interview for a competitive technical position at Nasdaq, the megalith fintech exchange! She landed the lucrative at a salary range far higher than she imagined. She admits the pose might not have been the tipping factor, but she is convinced she eliminated the “desperate” vibes that unemployed jobseekers unconsciously give that had been holding her back until then!
[c] Shrinking violet – take up your available space! When my mom returned after a 2-month trip caring for my ailing grandmother, neighbors and colleagues remarked that she looked “shrunken” and every bit her normal short 5 feet 5 inches frame. In truth, this is a far cry from the joyous personality who has made 6+ feet students quaver in fear! Interestingly, I’ve been told I look taller after I published my book and took a leadership role last year. Maybe confidence does make you taller and more attractive!

Boost your confidence – for the moments that matter!

Who will benefit the most?

This is not just a self-help book, and even though I have it listed under my “women” section, the book was not targeted solely for women.

So who all can benefit?

  • You are a stay at home or unemployed jobseeker, anxious about returning to the workplace and being unable to cope up.
  • Kids (or adults) who have been bullied or feel excessively shy.
  • Anyone with mental health, depression or anxiety issues.
  • Women of color, or anyone from a minority group who is eager to take their career to the next level, but facing feelings of “impostor syndrome”
  • Grad student stepping into a researcher or first professor role.
  • College students embarking on their first jobs.

I’ve already recommended this as a MUST-READ to all my mentees. This will also make an excellent graduation gift to students and young professionals!

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Happy International Women’s Day!

March 8th is International Women’s Day, so this month is dedicated to all the amazing women authors out there, as well as books that advocate for women. Below is my reading list for the month, so also hoping to accomplish a good chunk of my reading goals and “clear the clutter” Goodreads challenge. So many birds with one stone! 😉

March 2020 Reading list

  1. Presence, by Amy Cuddy.
  2. Women Still Don’t Get the Corner Office. Author Lois Frankel.
  3. Squeezed by Alyssa Quart
  4. America for Beginners. Author = Leah Franqui. (Fiction)
  5. Head over Heels, Lila Monroe. (Fiction)
  6. Husband Material. Author = Emily Belden. (Fiction)
  7. You are a BadAss, by Jen Sincero.
  8. 365 Days of Facebook. Author = Nirupama. (Fiction)
  9. Achtung Baby, by Sara Zaske.
  10. You Woke up Worthy, Britny West.
  11. To Winter at Wildsyde, by Emma Leech. (Fiction)
  12. Mirror Work, Louisa Hay.
  13. The Profitable Content System, by Meera Kothand.
  14. Evening is the Whole Day. Preeta Samarasan. (Fiction)
  15. HBR’s 10 Must Reads on Women and Leadership. Harvard Business Review.
  16. Secrets of Six-Figure Women. Barbara Stanny. Non-fiction business.
  17. The Big Book of Juices. Natalie Savona. Health & Living.
  18. Why Not Me? Mindy Kaling. Non-fiction business.
  19. The Capture of the Earl of Glencrae. Stephanie Laurens.
  20. The Marriage Clock: A Novel. Zara Raheem.
Go Girl Power!

Happy Reading!

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