Day 03 – Blog Challenge – Golden Classics

Welcome to Day 03 of #BookReviewBlogChallenge. Today’s prompt is “Golden Classics”. Any book published before 1995.

I chose Robert Cialdini’s evergreen bestseller “Influence” for today’s prompt. This book was published in 1984 but the evergreen content still holds true after all these decades!

Bestselling authors like Malcolm Gladwell and Tim Ferris suggest that everyone should read at least 3-4 books written 50-100 years ago. These books have stood the test of time, so the wisdom remains immortal across generations! Some other perennial classics are listed in the end of this blogpost.

  • Title – Influence
  • SubTitle – The Psychology of Persuasion
  • Author – Robert B. Cialdini, PhD

REVIEW SCORE = 5/5 *****

The book outlines six main principles of persuasion that you can use to influence others and be aware, so others do not take undue advantage of you! Must read for anyone looking to accelerate their career or business, not just marketing professionals or sales folks! If you work in product design, social media marketing or want to boost your personal branding, then please pick up a copy today!

The principles listed in this book have a very sound foundation in science and decades of research. But the book is never dry or boring and uses compelling examples to explain the topics. This book was a recommended reading for my organizational behavior and strategy class during my MBA program.

As a female immigrant, I sometimes encounter subtle prejudices and unconscious bias. I have used the principles of this book to great success to counter these effects.

One example of the effectiveness and ageless insights of this book is the principle of social proof. This book was written before the internet ever existed, but today we rely so heavily on social media reviews on Amazon, Google testimonials, Yelp stars and other proof before making even a $20 purchase.

Even Ramit Sethi, New York Times bestselling author of “I will Teach You to be Rich” and coach of Growth Labs also recommends this book as a must-read for anyone starting their business.

Similar Works

  • Books – “Alchemy” by Rory Sutherland, “Made to Stick” by Dan and Chip Heath.
  • Golden Classics – “Art of War” by Sun Tzu, “How to Win Friends and Influence People” by Dale Carnegie, “Pride and Prejudice” by Jane Austen, “Sherlock Holmes” by Arthur Conan Doyle.
  • TV Series – Mad Men
  • Genres – Applied Psychology, Social Psychology, Consumer Behavior, Marketing for Small Businesses.

Until next time, adieu and Happy Reading!

17 Comments, RSS

    • Ann

      I read this book as a teenager, and only years later realized there was a Tom Cruise movie based on the book!

      Don’t give on Grisham books yet, I always felt they have a thrilling start, slow middle and then pick up pace at the end!☺

    • Ann

      Definitely, it is not supposed to be a guide to be manipulative, rather becoming more engaging! Happy reading!

    • Ann

      This one is such a classic! Its been on my reading list for a very long time.. thanks for choosing this! Good reminder to me to get back to it soon! ?☺

    • Ann

      I’ve always been fascinated by history and stories related to the world War/ holocaust. Stories about battle of Dunkirk, allied scientists, etc.. This also reminds me of Anne Frank’s diary, so will check if I can get a copy.

      Also appreciate your thoughtful comment about having open yet guided discussion when kids read this book!

    • Ann

      Is this anyway related to the TV series Witcher? The character names seem the same.

      Its amazing how the most famous movies and TV series always seem to be taken from books! For example, Hobbit / Sherlock Holmes, etc. Another reason why I love books so much!

      Just shows how some books just stand the test of time forever!!! ??

    • Ann

      Bestselling author Stephen King and a golden classic- now that is a double winner!
      Let me know how you fare with camp nanowrimo – I am sadly behind my quota!!

      • I only just surpassed 41k last night so unless I can pump out 9k today, I don’t think I’m going to make it haha .. but we’ll see!

    • Ann

      Perfect Poirot – I love Agatha Christie books!! This one is certainly a mindbender, with all its twists and turns!!
      Almost wish I’d chosen it myself! ?

    • Ann

      Nice choice, Svetlana. I will definitely look up this book – as an immigrant myself, there are pieces that appeal to me a lot!

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