Welcome to Day 03 of #BookReviewBlogChallenge. Today’s prompt is “Golden Classics”. Any book published before 1995.
I chose Robert Cialdini’s evergreen bestseller “Influence” for today’s prompt. This book was published in 1984 but the evergreen content still holds true after all these decades!
Bestselling authors like Malcolm Gladwell and Tim Ferris suggest that everyone should read at least 3-4 books written 50-100 years ago. These books have stood the test of time, so the wisdom remains immortal across generations! Some other perennial classics are listed in the end of this blogpost.
- Title – Influence
- SubTitle – The Psychology of Persuasion
- Author – Robert B. Cialdini, PhD
REVIEW SCORE = 5/5 *****
The book outlines six main principles of persuasion that you can use to influence others and be aware, so others do not take undue advantage of you! Must read for anyone looking to accelerate their career or business, not just marketing professionals or sales folks! If you work in product design, social media marketing or want to boost your personal branding, then please pick up a copy today!
The principles listed in this book have a very sound foundation in science and decades of research. But the book is never dry or boring and uses compelling examples to explain the topics. This book was a recommended reading for my organizational behavior and strategy class during my MBA program.
As a female immigrant, I sometimes encounter subtle prejudices and unconscious bias. I have used the principles of this book to great success to counter these effects.
One example of the effectiveness and ageless insights of this book is the principle of social proof. This book was written before the internet ever existed, but today we rely so heavily on social media reviews on Amazon, Google testimonials, Yelp stars and other proof before making even a $20 purchase.
Even Ramit Sethi, New York Times bestselling author of “I will Teach You to be Rich” and coach of Growth Labs also recommends this book as a must-read for anyone starting their business.
- Books – “Alchemy” by Rory Sutherland, “Made to Stick” by Dan and Chip Heath.
- Golden Classics – “Art of War” by Sun Tzu, “How to Win Friends and Influence People” by Dale Carnegie, “Pride and Prejudice” by Jane Austen, “Sherlock Holmes” by Arthur Conan Doyle.
- TV Series – Mad Men
- Genres – Applied Psychology, Social Psychology, Consumer Behavior, Marketing for Small Businesses.
Until next time, adieu and Happy Reading!